£342.95 £342.95
In stock
84 In stock
SKU: 50UR78006LK.AEK
  • Reveal the Last Detail
    LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.

    α5 AI Processor 4K Gen6
    Boost Your Viewing Experience
    α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.

    Redefine Scale of 4K
    Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

    See UHD TV on a Whole New Scale
    Experience your favourite content up-close with an ultra-big 4K UHD TV.

    The Perfect Fit for Full Sound
    Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

    WOW Interface
    Diversified Settings
    When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.

    WOW Interface
    Diversified Settings
    When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.

    My Profile
    Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

    Quick Cards
    Easily find apps, content recommendations and more for various interests including Music, Gaming, Home Office and more in the dedicated Quick Cards.

    AI Concierge
    Get recommendations for new things to watch based on your voice search history.

    Introducing the Perfect Fit in Your Space
    LG UHD TV now features a slim design and minimalistic bezel that complement your home interior.

    Smart Assistant & Connectivity
    LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

    Cinema-Like Immersion at Home
    Watch in 4K and enjoy a viewing experience like the ones in the cinema.

    Entertainment
    Endless Content On Demand
    Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

    AAA Gaming Begins Here
    Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

    Game Optimizer & Dashboard
    Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

    HGiG
    LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your gameplay.

    Cloud Gaming
    Get expanded access to your favorite games with Cloud Gaming compatibility through GeForce NOW.

    Sustainability
    Greener for Better
    LG UHD TV's redesigned packaging uses single colour printing and a recyclable box.